U.S. Cellular's Partnership with Univision Movil Brings Mainstream Data
Applications to Latino Customers at the Touch of a Button
CHICAGO, Aug. 29 /PRNewswire/ -- U.S. Cellular has teamed up with
Univision Movil to provide customers with expanded Latin content and wireless
services in Spanish. Cell phone users now can download Latin content
including music, games and news services in Spanish through Univision Online.
The new category, "En Espanol" is available through U.S. Cellular's
easyedge(SM) suite of data applications. The new feature provides access to
the growing number of Hispanic customers to informative, entertaining,
convenient and relevant information.
"U.S. Cellular's partnership with Univision Movil provides more options
for more of our customers," said Carlos M. Garcia, Hispanic segment marketing
manager, U.S. Cellular. "This partnership underscores our commitment to
providing the best customer experience to our Hispanic customers."
U.S. Cellular's launch of Univision Movil signals a growing trend in the
wireless industry toward cell phone use linked to lifestyle choices, not just
the convenience of being able to place a call. Hispanic cell phone customers
use wireless data applications more than the general population and spend 25
percent more per month on cell phone service. Garcia adds that 29 percent of
Hispanics download, more than any other group.
Five new applications now are available through U.S. Cellular's
collaboration with Univision Movil. The new content is available through the
company's new "En Espanol" category accessible through easyedge(SM).
Customers can download ring tones or real music clips from popular Latin
artists in a variety of music genres in addition to images and games at the
touch of a button. Cell phone users also may access the day's latest news
headlines and stories from Univision Online.
Univision Movil's suite of applications includes content from all of
Univision's media properties, top-tier Latin artists and celebrities,
exclusive original content and a robust music catalog. For more information
visit http://www.univisionmovil.com .
Chicago-based U.S. Cellular Corporation (Amex: USM) is a super-regional
wireless company, serving more than 5.2 million customers in 149 markets in 25
states. With 2004 service revenues of $2.64 billion, U.S. Cellular maintains
one of the industry's highest levels of customer satisfaction by emphasizing
customer support, quality network coverage and a comprehensive range of
wireless products and services. The company is an active corporate citizen
through charitable contributions, award-winning community relations programs
and associate volunteer activities. For more information, visit
SOURCE U.S. Cellular Corporation
Jonathan Guerin of U.S. Cellular, +1-773-399-4379
+1-773-317-0113 (cell), Jonathan.email@example.com
or Raquel Powers of The San Jose Group
+1-312-565-6461, +1-312-217-1305 (cell), firstname.lastname@example.org
Web site: http://www.uscellular.com